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| − | Industry advertising doesn't shy away from sexist imagery and allusions. It may include: |
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| − | * [[Sexualized environment|sexualized]] advertisements, using images of conventionally attractive women to sell geek products to an audience of heterosexual men; |
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| − | * advertisements aimed at women which are [[Condescension|condescending]] or [[pigeonholing]], assuming that women are interested in household chores, children, beauty or socialising. |
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| + | -Reddit |
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| − | == Examples == |
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| − | The most notorious example of this is the [[Linux Journal blowjob ad]], but other examples abound. |
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| − | * Mediatemple.net ran a full-age color ad in a 2008 Web Host Magazine prominently featuring a nightclubbing woman's breasts and rouged lips (eyes are cropped out of the picture) with the legend "Serious Support." |
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| − | * Lacie ran a back-cover ad on a 2008 Mac Life showing a jean-clad woman's backside with the legend, "Does this make my aspect ratio look wide?" |
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| − | * The expression "[[So simple, your mother could do it|So simple, even your (grand)mother could do it]]" crops up frequently. This phrase is common and damaging enough to warrant its own entry. |
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| − | * [[Della computers]] is a (sexist) attempt by Dell to market to women. |
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| − | * [http://www.genderandcomputing.no/?p=1067 "Ladies' corner"] with pink products for women at Norwegian retailer PS.no. |
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| − | * [[Go Daddy's advertising]] |
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| − | * Advertisements for the medieval-setting online computer game Evony changed from featuring a soldier in armour to increasingly undressed women to, finally, a pair of breasts in a bra: [http://www.codinghorror.com/blog/archives/001286.html] |
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| − | ** After Evony advertising became ubiquitous, game company PopCap developed [http://www.escapistmagazine.com/news/view/93649-PopCaps-Evony-Spoof-Ads-for-Plants-vs-Zombies-Keep-Coming parody ads] featuring female zombies dressed in lingerie |
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| − | * The phone company Nokia created [http://www.youtube.com/watch?v=ovh0mdAHsyQ a commercial] in which a group of women gets on an elevator with a man. Once the elevator starts moving, dance music begins, and the women strip down to lingerie and dance with/around the man. [CW for the comments at that link, which include rape threats and other forms of misogyny] |
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| − | == Responses == |
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| − | * [[Market appeal]] is frequently cited as a reason for this kind of advertising. |
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Revision as of 07:21, 29 April 2012
There is none, women are whores