Objectification (specifically, sexual objectification of women) "occurs when a person is seen as a sexual object when their sexual attributes and physical attractiveness are separated from the rest of their personality and existence as an individual, and reduced to instruments of pleasure for another person."[1]
Further reading/See also
- http://en.wikipedia.org/wiki/Sexual_objectification
- Designer / Writer Meg Stivison writes about a misogynistic promo Http://simpsonsparadox.com/2013/01/two-steps-back.html