FORTAcloud a hosting company posted an ad from their twitter account @fortacloud Monday 18, 2015 for a promotion they call 50 percent off Monday. The twitter post displayed a woman in bed wearing nothing but lingerie and high heels.
There was an immediate backlash on twitter directed at FORTAcloud decrying sexism among other things. FORTAcloud defended their post citing market appeal yet they didn't delete the tweet. Below is snippet of FORTAcloud's responses to the outrage on twitter.
"Well, 99% of our customers are male between the ages of 18 and 42, similar to another industry. See https://goo.gl/mmIiqP ."
"I don't believe it falls under the definition of sexism. http://goo.gl/8FHFWq . Sorry if we offended you."
"According to Wikipedia, advertising with images of beautiful girls is sexism. Certainly, we are one among many."
FORTAcloud's original twitter post and replies to that post can be seen here
Responses
- Cloud computing company offers hilariously craven defense of sexism on Twitter - Salon.com
- Outrage as cloud firm tweets 'sexist' pic - Channelweb.co.uk
- Tech Company Defends Right to Use Lingerie Models for Unrelated Promotions - Styleite.com
- Cloud provider lambasted over 'sexist' advertising - Channelnomics.eu