Cookie mentions

Cookie mentions are a social media form of cookie-seeking — ie, seeking attention and approval from feminists for one's feminist ally work. A cookie mention is a social media interaction where a cookie seeker @-mentions a feminist on Twitter or +-names them on Google Plus or equivalent in order to generate an alert to the feminist and then to get a cookie or get attention.

Avoiding cookie mentions

1. In general, avoid promoting your own ally work, whether it's a piece you've written or an argument you're involved in, directly and specifically to women feminists or other marginalised activists.
2. If you want to engage a feminist in conversation on social media, check her bio and pinned and recent tweets and similar for any kind of statement about whether and how she wants such conversation. Also check the overall content and tone of her social media. Does she discuss feminism there? Does she discuss it with allies? Some feminists do activism on social media and some avoid it. Many limit their interactions to fellow marginalised people.
3. If engaged in a conversation on social media that already involves a feminist, keep an eye on your inbox/mentions and her stream generally for requests like "I want to stop discussing this now" or "please drop me from mentions". And then either end the conversation or drop them from anything further you add to it.
4. If engaging with an anti-feminist, eg a troll or harasser, do not add mentions of feminists to your posts so they can see you doing it! If the mention has been added automatically (eg because you are replying to a message that the troll wrote to them), remove it.

Avoiding cookie favourites

A related phenomena is going through a feminist's own work and making it clear to her you've read it all or have an opinion on it all, by, eg, replying to every piece or post, or favouriting or +1-ing every piece or post. This can uncomfortably resemble stalking behaviour, exposes them to constant attention from your own followers who may not be sympathetic or simply seems overly intimate. To avoid cookie favourites:

1. don't make your first interaction with someone ever be nitpicking or querying or concern trolling their posts
2. selectively favourite or re-tweet or share things from any one person. (Your own followers will thank you too. If they want to know about everything that person, they can follow them themselves.)
3. even more selectively reply to them, particularly if they never initiate conversations with you, since this is a sign that they aren't developing a conversational relationship with you.