At [[CeBIT in Sydney in May 2009, Australian domain name provider NetRegistry used women in nurses uniforms as [[booth babes to promote their product, an example of [[sexist advertising which generated negative comment on [[Twitter.
There were also isolated reports of additional vendors and events promoting themselves with attractive women in (to say the least) non-technical roles. [[Pia Waugh reported [1]:
- Hadn't noticed this #cebit #fail - @Opheli8 RT: Anyone noticed the planned oktoberfest event with "Gorgeous Fräuleins"? http://bit.ly/3UTz5
A commenter on a locked [[Facebook page asked:
- I would have thought the SMS Global girls would cause more of a stir than the Netregistry ones. It really seems to have worked against the exhibitors with booth babes this year though [...]
Coverage
- ZDNet summarises the reaction on Twitter. Note that [[Pia Waugh may be misrepresented, she does appear to be critical of the use of booth babes in and of itself in this tweet: [2] and clarifies her question about male nurses [3]
- [[Raena Jackson Armitage reveals the NetRegistry nurses campaign was part of a metaphor of good technical service being like cosmetic surgery: There's more to NetRegistry's naughty nurses
[[Category:Incidents [[Category:2009 [[Category:booth babes